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BIGtoken Redesign

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What is BIGtoken?

BIGtoken is the first consumer-managed data marketplace where people can own and earn from their data. Through a transparent platform and consumer reward system, BIG provides consumers choice, transparency, and compensation for their data.

Problem

I want to give BIGtoken a redesign to update its image to reflect a more interactive and fun product that could connect the users. With new colors and vision, I want to bring all the new energy and display to the users all the important information BIGtoken had to say.

Present Design

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The Brand

My goal was to update its user experience and with this came the rebranding. The main theme of the color stayed the same, however a different tone was selected. To create harmony, I wanted a new color palette, along with new illustrations to be used to represent the playfulness of BIGtoken as a brand.

Primary Palette

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Secondary Palette

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Illustrations

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Wireframes

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The Solution

As seen on the wireframes above, a new layout and take was considered for BIGtoken. The main purpose was to built an interactive experience that allowed the user to find all the information needed on a fun website that would be interesting to navigate through.

Main goals:
+ Apply new branding
+ More interactive
+ Clear information for user
+ Reflect new UI from app
+ Clean and fun

BIGtoken Final Designs

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BIGtoken 2.0

As a result, the new UI design created a harmony between the new elements of the new branding, along with a layout that clearly displays a clean and transparent way. Five main screens were developed for this rebrand:
+ Home
+ How it Works
+ Business Services
+ Download
+ FAQ

Takeaways

This process was a reminder that making things simpler is normally the best option. Redesigning this website clear and concise for the user is what made this more successful than anything else.

Personal Findings

For this project specifically, I learned so much. My skills in Figma grew dramatically, which was great, but I learned more than just technical skills. I learned that time management and staying organized are some of the most important parts of any project.

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